How much is too much?

I got a brochure in the mail today from Qualia, Sony’s new ultra-high end audio line. The brochure is for a pair of headphones called the Qualia 010.
Now, I love gadgets, and I really love audio gadgets. And the brochure is beautifully done.

All that they’ve left out is the price. How much could they be? I mean, they’re headphones. Granted, they invited me — in the personalized cover letter — to come audition them in their Madison Avenue showroom, but still, they’re just headphones.
Curious how much a pair of Sony headphones could cost? Click here. And if you write a review on that website, they’ll knock $5 off. Nice.


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